Digital Signage, Basics

• The content need to be written and prepared. Agencies might be used for that kind of content and content management systems (CMS) have to be installed for coworkers for maintaining, updating and publishing.
• It is important to adopt the content for its specific output media in order to take adavantage of the various posibilities.
• Digitally generated content as video-clips, images, text, sound, presentation, TV will be tranferred to the Point of Sale (POS) or Point of Information (POI).
• The central administration including publishing and the transfer process are generally managed through software programms.
• Digital contents are usually distributed by TCP/IP-connection. In addtion to standard PCs and DVDs, also video-player are used. The date can be transferred by CD, DVD, or USB-Stick and Compact-Flash-Cards.
• The content will then be presented with Plasma- or LCD-displays an depending on the event also by monitor-split-walls, large screen displays and LED-walls.
  

Advantage

Major arguments for digital signage systemen are cost-savings and marketing topicality

• high initial costs for the electronic equipments;
  
• cost of electricity to run and maintain the electronic posters;
• new or update content can be published without delay and now additional cost;
• contant can be changed accordingly to the audience, time and the environment situations (i.e. traffic condition).
  

The prices for LCD and Plasmadisplay are getting cheaper, therefore the usage for digital signage becomes more and more economically.